Tips to minimize the sting of DIR fees as well as the business of medical marijuana are among the hot topics that will be discussed at the NCPA Annual Convention at the Gaylord Palms Resort and Convention Center in Orlando, FL, October 14-18.
ZDoggMDThe Convention, which is expected to draw more than 3,000 pharmacists and hundreds of exhibitors, will also feature two keynote speakers: ZDoggMD, also known as Zubin Damania, MD, and William Espey, the driving force responsible for developing Chipotle’s unique brand voice.
ZDoggMD, who writes medical parody videos that educate and entertain, aims to bring everyone in health care together to create a better system of care (including fair payment and treatment for all clinicians, including pharmacists), according to NCPA.
Espey will discuss best practices on branding, values integration, and the power of creating a lasting connection with customers.Wiliam Espey
The DIR fees session, “Prepare for Impact! DIR Estimation and Mitigation Strategies for Your Pharmacy (Back Office)”, will be held on October 16, from 3:45-5:15. “These technology tools don’t extinguish pharmacy DIRs, but they can help address their