April 20th, the “Cannabis Holiday” has historically marked the marijuana industry’s biggest sales day of the year. However, when looking at the past 3 years, 4/20 fell on distinctively different climates. 2019 was a normal (non-COVID) year in which dispensaries in Canada and legal US States fought hard to be open by 4/20, and to procure the maximum amount of inventory to meet the surge in demand. They were rewarded with the biggest cannabis sales day ever.
Cannabis Retail Sales Bounce Back Despite Ongoing Pandemic
Last year saw a COVID shutdown of all retail businesses in March, followed by various re-openings of dispensaries by state or province in April. There were also restrictions on how cannabis stores could sell: via online order and curbside pickup, delivery only, and/or limited visitors into the dispensary. 4/20 2020 proved to be a better than average day but didn’t set any sales records.
4/20/21 was nowhere near a return to normalcy, as some municipalities were locked down for non-essential travel, while others were open for business but with 6-foot restrictions in place. Nevertheless, the industry saw an 8.4% increase in sales over 4/20/20, despite several US POS systems crashing amid the higher volume.