A non-alcoholic spirit that combines the benefits of hemp with the sophistication and complexity of a fine liquor launched this week, offering a new option for social gatherings or winding down at the end of the day. Dubbed Aplós, the new beverage from the company of the same name is now available exclusively online, providing drinkers and teetotalers alike with a relaxing new experience.
Aplós co-founder and CEO David Fudge, a marketing veteran of powerhouse media companies such as MTV and Esquire and e-commerce brands including Bonobos and Amazon, said that the new product is a retooling of the adult beverage.
“In a world that can often feel overwhelming, where we are looking for a way to unwind without compromising our health, we are setting out to reimagine the adult drinking experience with a first-of-its-kind, functional, plant-based spirit that encourages a return to life’s simple pleasures,” Fudge said in a press release.
Developed in collaboration with master mixologist and James Beard honoree Lynnette Marrero, Aplós “is citrus-led, bold but nuanced, with notes of rosemary and cardamom, and the complexity and depth to please a sophisticated palate,” the company wrote. “Aplós has the flexibility and combinability of a traditional spirit, in