| 22 hours ago
Harold, Kumar, Cheech, Chong, Snoop Dogg, those hapless dudes from Pineapple Express. These famous folks, both real and cinematic, are out and proud pot smokers.
But what about your neighbor, your co-worker, your grandma?
MedMen, the largest retailer of legal marijuana in Southern California, aims to show the breadth of modern cannabis customers with its current advertising campaign dubbed “Faces.”
And for a high-profile splash, so to speak, the brand is wrapping the famous Whisky a Go Go nightclub on the Sunset Strip with a number of ads—in what may be the largest-ever outdoor cannabis display.
The campaign, which launched last week, comes as California’s legalized recreational marijuana sales kicked in on Jan. 1.
“This isn’t about stoner culture,” said B.J. Carretta, MedMen’s CMO. “We want everyone to see that there are plenty of uses for cannabis and CBD, and that it’s super relatable no matter who you are or where you come from.”
The Sunset Boulevard display, which will run for at least another week,